Last time I checked, we weren’t living in the Victorian times - which was also the last time anyone declared their ‘intent’ to love, marry or anything else. And one really hopes that the government doesn’t make it mandatory for matrimonial websites to follow it.
Last year, earned Rs292 crore in revenue and made a profit of Rs44 crore, Janakiraman told Quartz.Remember the annoying uncle who insisted that ‘Beta, no dating for you!We will find a good groom, and then you can happily get married! Well, if you’re living in India in 2016, that uncle is the Government of India. IT and Telecom Minister, Ravi Shankar Prasad has approved an advisory on matrimonial websites, which says that the websites have to confirm the ‘user’s intent to enter into a matrimonial alliance.’ Apart from ensuring that matrimonial sites don’t masquerade as dating websites (because of course, Indians don’t date), the advisory also requires users to upload true copies of supporting documents such as proof of identity and address for the purpose of user verification.The first online matchmaking portal, Shaadi.com, was established in 1996, marking a new era for the business.To set his company apart, Janakiraman decided to focus on making it easy for users to search for partners from a wide range of religions, castes, languages, and other categories.